Global Indian icon Kamal Haasan to take up brand endorsements

MUMBAI: Veteran actorfi
lmmaker Kamal Haasan
for the fi rst time in his 50
years of illustrious career
will take up brand endorsements.
The 57-year-old has signed
up with celebrity and talent
sourcing and management
fi rm Alliance Media and
Entertainment Private Ltd
for the purpose.
“Kamal Haasan is a truly
global Indian icon -- a great
actor, writer and fi lm maker,
who is immensely respected
not only for his strong contribution
to cinema, but also
for his signifi cant initiatives
to help the underprivileged,”
Sunil Doshi, Founder and
MD, Alliance Media & Entertainment
Pvt Ltd said in a
statement.
Doshi said the actor has
certain plans for his work
in social service, but is also
unwilling to rely on external
sources of funding
those plans. “Therefore,
he feels that endorsements
with leading companies and
brands that have a strong
commitment to society and
causes would be an appropriate
and independent
means of fulfi lling his vision,”
Doshi said.
Haasan said that he had
signed with Alliance Media,
because he believes it provides
strategic counsel to
several top celebrities and
personalities.
“I look forward to yet another
fi rst that of brand endorsement
-- in my creative
life, and to keep being able
to do my bit for society,” he
said.
“We shall soon announce
which brand Kamal Haasan
will be endorsing. He
is known for his ideals and
principles, and needless to
say, we shall advise him to
pick a brand that fi ts with
his values and stature, and
will have a campaign to
match,” Doshi said.
Alliance Media and Entertainment
Pvt Ltd has managed
and been associated
with some of the biggest
celebrities and personalities
of India, including Amitabh
Bachchan, Abhishek Bachchan,
Aishwarya Rai Bachchan
and Jaya Bachchan.
Sunil Doshi, who has
been advising superstar
Amitabh Bachchan for
close to two decades now,
including the `Kaun Banega
Crorepati` (KBC) deal, has
also been associated with
Shahrukh Khan, Saif Ali
Khan, Kareena Kapoor, Priyanka
Chopra, Preity Zinta,
Rani Mukherji, Govinda,
Fardeen Khan and Sonali
Bendre, among others.