Priyanka launches Greenathon in Agra

AGRA: Bollywood actor Priyanka Chopra today launched the campaign of Greenathon, the biggest television campaign for the environment, on the banks of the river Yamuna in the Taj City. Priyanka was seen sitting on a bullock cart and appeared mermerised by the beauty of the monument of love Taj Mahal. The actor, who has acted in fi lms like Saat Khoon Maaf and Mujhse Shadi Karoge, was joined by actor and Green Runner Milind Soman, NDTV’s Group CEO Vikram Chandra and Abhishek Mishra, Minister of State for Protocol, UP among others on the site for a clean up drive. The city of Agra is infamous for its water pollution and toxic waste which is being discharged on a daily basis. To create more awareness of these issues Priyanka and local school children, along with concerned citizens of Agra, participated in a clean-up drive to spread the green message. Launched in April 2008, the NDTV-Toyota Green campaign is India’s fi rst ever- nationwide campaign to save the environment. The campaign is aimed at creating awareness about environmental issues by involving the people of India to make a difference. The campaign is supported by TERI and the Union Environment, ministry.