‘Blood Money’ fi rst weekend collection 6 Cr, budget of movie 4 Cr: Mahesh Bhatt

NEW DELHI: Ecstatic over the success of their latest fi lm ‘blood money’, fi lmmaker Mahesh Bhatt has said that it was the marriage between crisp content and brilliant marketing that contributed to the success of the movie. “It was the marriage between crisp content and brilliant marketing that helped us to attain success at the box offi ce of our fi lm,” Mahesh Bhatt said about ‘Blood Money’ which earned collections of over Rs 6 crore in its fi rst weekend itself, thus earning profi t as the budget of the movie was Rs 4 crore. “We at Vishesh Film, do not get excited on budgets and make our fi lms in costeffective manner, that is the DNA of our company and co-producers Viacom 18 Motion Pictures understood the content well and marketed it equally interestingly and effectively, from the music launch on a yacht, to focused promotions of the movie in b-towns and smaller markets, highlighted the fact that they had the same persistence and passion for the fi lm as ours,” Bhatt said in the wake of the fi lm’s encouraging show at the box offi ce. To celebrate the success of the fi lm, which deals with the diamond mafi a and their links with the underworld, Bhatt threw a success party this weekend. In a tweet, Bhatt said, “Those in the trade who wrote its obituary on the day of release must concede that they were wrong.” ‘Blood Money’, which hit cinema screens March 30, had collections of Rs 5.68 crore over the fi rst weekend, with Monday to Thursday accounting for another Rs 3 crore net. In Overseas, the fi lm collected Rs 45 Lakh on the opening weekend. Talking about the success of the fi lm, Bhatt said,” The balance sheet of the fi lm signifi es its success in itself, a movie made in a tight budget of Rs 4 crore has made Rs 6 crore in its opening weekend and add-on of another Rs 6 crore for satellite and music.”