Kingfi sher to kick off fashion show

KOCHI: ‘Kingfi sher Ultra’ and Storm Fashion Company come together to kick start South India’s biggest fashion extravaganza, ‘Kingfi sher Ultra’ Kochi International Fashion Week 2012 (Kingfi sher Ultra KIFW) to be organized here from April seven to 10. Informing this at a news conference here today, Storm Fashion Company CEO Gautham Sharma said that 50 models, including fi ve foreign models from Portugal, Spain and Sri Lanka would catwalk on ramp with traditional Kerala Sarees designed by Kerala’s acclaimed fashion designer Hari Anand in the four-day extravaganza. Besides Anand, 12 other best designers in the country, including PriaKataariaPuri, Vivek Karuna Karan, Riyaz Gangji, Monapali, Hari Anand, Julie Vergese, Prabhat Samasooriya, Gihan Ediriweera, Darshanika Ekanayake and Archana Kochhar, splashing myriad designs on the runway, he added. The highlight of the afternoon though would be a sneak preview of Hari Anand’s collection, unveiled by the sensational ex- Miss India World and Brand Ambassador for the fashion week, Parvathy Omanakuttan. The collection which would draw inspiration from traditional weaving methods, interpreted in a modern way, comprised saris and western formals. The traditional Kerala saris in pure Kasavu and exquisite embroidery found expression in modern fabrics like georgette, satin, chiffon and linen. A delighted Hari Anand said, ‘I am glad to be a part of the ‘Kingfi sher Ultra’ Kochi International Fashion Week 2012. ‘The entire collection focuses on reviving the traditional weaving techniques to give a modern and contemporary look. ‘The response to the preview has been overwhelming. ‘I now look forward to showcasing the entire collection early next week’.